M360 تصميم متجر السيارات

اغسطس 11, 2015 Jeddah, السعودية

صمم بواسطة: AP-E Design Team, الولايات المتحدة الامريكية
Built by: A client in Jeddah
Likeness to the design: 7/10
Design award: $1,200

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From design to built

M360's racing-red storefront is now on the street, from glowing frame to checkered floor

7/10 likeness to the winning design

The built M360 store carries the winning design's big moves: a tall dark glass frontage with the bold M360 logo, a bright light strip framing the opening, and a red-and-black checkered floor that runs from the pavement into a drive-in showroom. Inside, the triangular red-and-black lit display rack from the renders appears almost exactly as drawn. The existing building's stone-clad piers and stainless door frames give the facade a slightly different setting, and only parts of the interior can be seen in the photos.

What was kept

A full-height dark glass storefront with the large white M360 logo, red triangle included, placed high above the entrance just as in the renders
The glowing white light strip outlining the top and side of the glazed opening, which makes the night view read very much like the night renders
A red-and-black checkered racing floor that starts outside at the entry and continues through the doors into the showroom, echoing the checkered drive-in strip in the design
The triangular display rack with red panels, black frames and built-in LED lighting, very close to the rack highlighted in the renders
Red accent surfaces visible through the glass on the right side of the frontage, in keeping with the red-lit interior of the renders
The drive-in idea: a wide glazed entrance with cars parked inside on the checkered floor, following the entry bay and tiered display areas in the plan
An overall palette of black, red, white and grey, true to the design's brand mood

What changed

The facade sits within the existing building's light stone piers and grid instead of the dark panelled wall shown in the renders, so the storefront reads as a glowing dark insert in a pale frame
The glazing uses stainless steel door frames and point-fixed glass fittings, a crisper and more metallic look than the slim black frames in the renders
The logo is lit more simply, as white letters on glass, without the outlined badge shape drawn in the design
The outdoor checkered strip is a shorter mat-like apron in a red chevron and checker pattern, rather than the long checkered runway across the pavement
A colourful wrap-film sample display fills the right-hand window, where the renders showed the angled red rim display
The interior has a bright industrial ceiling with rows of downlights and a white brick-look wall alongside the rack, where the renders showed a darker, moodier red-lit room; the lounge, consultant area and reception from the plan can't be seen in the photos, so how closely they were followed is unclear

Highlights

The triangular red-and-black LED display rack, which looks lifted straight out of the render
The night view, where the light strip framing the glass makes the store glow on the street like a stage
The checkered red-and-black floor flowing from outside through the doors, inviting cars and customers straight in
The big red-triangle M360 logo commanding the double-height glass front

SpaceApp reviewed this with its AI, from the client's photos and the winning design. Judged on: the storefront, entry floor and display rack only; the lounge and back areas aren't visible in the photos.'

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